Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be optimized, linkable and most of all they need to have the opportunity.

Search opportunity is defined by a variety of factors, such as relevant audience size and competition, and this opportunity determines what results are possible — the greater the opportunity, the greater the results. Essentially, search opportunity boils down to the amount and type (qualified vs. unqualified) of organic traffic you could potentially receive from ranking for a given search term.

Recently we had a project where we were able to work with a client that had a page on their site that checked all these boxes: it was optimized, linkable and focused on a topic with search opportunity. The results from our SEO work on that page were incredible, growing monthly organic traffic from ~200 visits to ~30,000 in just six months!

The steps we took are the following:

1. Identify organic traffic opportunities.
2. Create a new page or optimize an existing page.
3. Secure valuable backlinks.
4. Rinse and repeat.

Contact us and one of our specialists will reach out with a plan of attack to fully optimize your target strategy.