- Relevance: If a vet has backlinks from two sites, one from animals and one from mobile phones, Google will rate the first as most relevant. Why? Because a visitor is more likely to click on it.
- Authority: Although this is not always the case, strong pages tend to give more authority than those not very visible. However, make sure a page is trustworthy and has internal backlinks that also contribute to authority.
- Quality: Many parameters determine the quality of a page, but it is best to focus on domain trust, popularity, reputation, and more. Try to avoid sites with suspicious or illegal content.
Use Tools to Avoid Unwanted MentionsYou can use many tools to view the pages that contain the link to your website content. You can take advantage of free applications such as Google Alerts, which provide detailed information on blogs, social networks, and other digital platforms where your brand is mentioned. This information will help you find out if the author of those publications has included the link to your site by mentioning you in their text.
Try to Get Contextual LinksContextual links are those found in the Read More or Recommended Articles sections. Suppose an author thinks your content is great and wants to recommend it to their readers. In that case, the algorithm will consider it trustworthy. In this way, your SEO positioning could be significantly improved.
Get the Link in ListingsWhen we want to buy a product or use some services, we usually look for information about them on the Internet. For example, the articles that give us the most confidence are those that recommend the 10 Cheap Video Games You Should Buy. You can use some tools to check the most searched keywords every month - best video games, for example - and start looking for the web pages where you could get a mention and the valuable link.
Get Links in ForumsAlthough it doesn't sound very likely, a technique like this can pay off. Many people go to the forums when they don't know how to fix a problem or find a worthwhile product or service. That said, forums can be a perfect place to link to your brand. We do not forget that you have to find a forum that is related to your business. Register to the forum, find the relevant topic, and write a detailed comment on the topic - and don't forget to add the link! One of the best-known and most tested forums is Quora. In addition to being a reputable platform, it has many visits, which will increase your website traffic.
Make Your Site Become a Reference Source for Other PublicationsWe must not forget the content of your website; it must be detailed, well developed, and contain much information on the subject of your website. In this way, your website can become a beneficial source for journalists, bloggers, and writers who publish their works on the Internet. If each of them mentions you in their post, you will get plenty of backlinks that will help you promote your brand and take your site's authority to the next level.
Write Definitive Guides on Different IssuesThe definitive and complete guides are the resources most valued by bloggers and journalists who do their research online. For this reason, it is recommended to write articles that contain detailed information on a certain subject since this is one of the best ways to get a good backlink—for example, The definitive guide to writing an article that improves SEO positioning.
Update the Content You Wrote a Long Time AgoYour old content can be precious when it comes to getting backlinks. If you find a blog you wrote a long time ago that already has many relevant backlinks, consider yourself lucky. This means that you can improve the article and provide the freshest and most current content, enriched with the most relevant information. When your content is ready, you should inform the bloggers linked to your content about the latest updates that deserve to be seen and promoted.
Use Images and Infographics to Gain More MentionsVisual content is convenient for several reasons. In addition to enriching your website and making it more attractive, images and infographics are essential to get more links. There are several ways to represent your content through images, including tables, graphs, diagrams, screenshots, photos, and much more.
Consider Relevant DirectoriesMany internationally recognized directories are advantageous for SEO. TripAdvisor, Yelp, Google My Business are the best known. Still, other platforms could be relevant to your niche. These networks are valuable to improve your local SEO strategy and to help your potential clients find your company more efficiently.
Don't Forget to Repair Broken LinksYour page must provide reliable, high-quality content. You need to avoid potential problems that can arise from broken links or dead pages (404s). You should use the tools to identify the websites that contain a broken backlink and correct the errors in time.
Find Low-Quality Links and Replace Them with Your OwnDon't think that websites only mention pages with great content. Many times, you can see that some backlinks do not provide detailed or relevant information. Suppose you think you have something better to offer. In that case, this is your chance to introduce yourself - contact the website administrator and tell them your idea. Several tools can help you find content similar to yours with backlinks - Site Explorer to Ahrefs or Content Explorer - and use them to identify the perfect place to put your link.
ConclusionObtaining a valuable backlink does not take a lot of time, but it requires your attention and work. As you have seen, the strategies that can be applied are many, but you have to know how to choose the right ones for your site - try them and see which one works best for you. For more such information, get in touch with us.